Here are some practical tips on collecting inspiration photos for your couples and pulling a central color palette and style from those photos! We will talk about what photos to ask your couples to send, what to do when their inspiration is not 100 percent cohesive, and how to clear up their design style when you see contradictions

Here is a quick and simple rundown of how I like to make wrist corsages for wedding work! I typically use elastic wristbands (unless the couple requests otherwise) and a combination of wire, glue, and moss mechanics. This system has been honed in over the years (and is sometimes tweaked for specific styles) but gives a consistent look AND quality to my designs!

While there are MANY factors to be considered when deciding whether to start your own business in wedding flowers, this chat mainly covers the differences in being the owner of a floral design company vs working as a floral designer! As the owner/CEO you will wear many hats, and be in charge of LEADING your company. You need to be willing to do this (even if you are still learning & growing as we all are) as the owner! Running a business is not all about designing, prepping stems, and building centerpieces all day after all ;) Listen in and see which parts of this resonate with you—let that help guide you to your true purpose and find the correct role in the floral design industry!

Episode 08 | Quoting wedding flower orders WITHOUT your money mindset blocks getting in the way | September 17, 2024

A lesson I learned in business was that MY mindset about money was blocking me from best serving my client!!

If a price quote felt like “a lot” to ME I was watering down the order, pricing to the budget, and not giving the couple the chance to spend for their DREAM vision! You should feel confident in your pricing strategy, the value of your product/service, and not be afraid to send that quote!!

It is our job to educate the client, and if their vision costs more than their budget, it is our job to communicate that to them—not to low-ball, water-down, and reign-in their vision. Since realizing how this was happening in my business, I’ve practiced better communication in our consultations. I let the couple know that I can quote to their VISION or to their BUDGET, and 100 percent of the time the couple wants to know the price for their dream vision!

Episode 07 | Why studio florists NEED a wedding minimum and how to come up with it | September 10, 2024

Price minimums for wedding orders are SO important. They allow you to align with your client, reach your income goals, and can even help target clients with your ideal aesthetic!

How I went as long as I did without a minimum, I will never know, but I’m here to make sure you don’t make the same mistake!

We will dive into some practical steps you can use to find that sweet spot and come up with the actual number that you should use as YOUR wedding order minimum! We also lightly cover a little chatter about markets and finding your market niche (spoiler alert, I don’t think you should target the budget market pricepoint) AND we talk about how targeting your ideal client will allow you to serve them better!

Messge me to connect and get on the list to attend the FREE LIVE training, about how to set yourself up for a consultation that WON’T waste your time!! This free live training puts your order minimums to use in order to save your time and match up with clients that are the best fit!

As a wedding florist, I have had my share of mixed feelings about styled photo shoots. Styled shoots are a great tool when used RIGHT This chat episode dives into getting more than just pretty photos out of your styled shoots—because to be honest, the benefits beyond just the photos is where the REAL value lives! We can get pretty photos from paid wedding clients, so put these steps into action to get -Branding photos -Design practice and artistic freedom -Relationships within the industry -Much more! When approached in the RIGHT way, you can be a wedding florist who enjoys and reaps value from styled shoots! Because Lord knows, you will be asked to participate in them quite a bit :)

If you put yourself into a box as “not a naturally creative person” you will create a self-fulfilling prophecy. But what if you could believe that you can practice and become more creative in your business?? Because you totally CAN.

Creativity comes in many forms, but what most people immediately think of is the artful side—matching colors, creating textures, and working with the elements and principles of design. While this is all imporant, it is ALSO all SUBJECTIVE. Hone in on your creativity in BUSINESS (how to set up systems, how to solve problems, how to structure client interactions) to start running a business that makes bank and does NOT make you crazy, and let your artistry and design style develop and change over time!

This is how I currently package personal flowers for weddings--including the bouquets, boutonnieres, and corsages! Over 9 plus years I have honed in on systems that maximize ease and beauty for the client AND my self/my staff on wedding day.

Today we dive into creating a recipe for a bouquet--mostly in the context of bridal or bridesmaid bouquets. There is no concrete formula that I use all the time, which gives you the flexibility to tailor the bouquet to your own style and the client's style vision!

An info-filled video breaking down the steps of flower processing, including bucket selection, cleaning solution, filling process, and basic flower care for the most common varieties used in wedding flowers!

A rundown of an average week in my life as a self-employed wedding floral designer!